Portfolio
986 Films
We wanted to document how much work, patience, and heart goes into bringing one of these films to life. From Japan to Idaho, this one follows our crew through the attempts, the time behind the camera, and the reason we keep showing up.
A 986 Productions snowboard film shot across Japan and Idaho, where imagination meets gravity. In snowboarding you have to see the vizion before the drop, before the trick, before the film even exists.
Our annual films are made with our own crew, rider driven and story first. In For Friends, Cyrus tore his ACL and could not ride all season, so he switched to main camera op. The film stars Maurice and some of our homies from Montana.
Social campaigns
On Instagram
Film and product promotions we have shared with our audience on @986.productions.
Film campaign
231,708 views · 5,936 follows
34,422 likes
Chasing the Perfect Shot
Film footage and a direct invitation to watch the movie.
View on Instagram ↗Film promotion
382,470 views · 3,290 follows
33,216 likes
Watch the film campaign
A second push inviting our audience to watch the film.
View on Instagram ↗Film campaign
339,462 views · 2,799 follows
31,394 likes
Can non pro snowboarders make a movie?
A story driven film promotion with backcountry footage inviting viewers to request Chasing the Perfect Shot.
View on Instagram ↗Film campaign
190,372 views · 712 follows
12,334 likes
From the backcountry to the screen
Cinematic riding footage promoting Chasing the Perfect Shot.
View on Instagram ↗Film promotion
34,417 views · 40 follows
2,303 likes
Chasing the Perfect Shot film launch
Launch post for our snowboard film, shared with our audience on Instagram.
View on Instagram ↗Product promotion
13,090 views · 15 follows
486 likes
986 goggles and blue lenses
Riding footage paired with a caption promoting 986 blue goggle lenses.
View on Instagram ↗Source: Instagram Insights, November 11, 2026. Follows are attributed to individual reels and do not represent net account growth. Views are not unique reach or sales.